Coleraine University Controversy

Hope was further raised hat he was heralding a change of direction In IN when he proposed the Lemmas- O'Neil talks. However, his rhetoric was soon seen as empty promises when he appeared to maintain Storming perceived west of the Ban policy with his failure to site IN second university in the Nationalist dominated Deere. During this time in IN, Unionists had majority rule. The Nationalist community was small and often felt mistreated by the unionist government. Since most Nationalists were Catholic and most Unionists were Protestant, religious and political divisions went concurrently.The flirts prime minister In IN (Sir James Craig) boasted that IN was a ‘protestant state for a Protestant people', which Just shows how biased the government often was against the Nationalists. This political and religious discrimination started when partition was introduced in Ireland. The six counties in IN remained a part of Great Britain, and the rest of the country became independent. Nation alists longed for a united Ireland whereas Unionists were pleased to be a part of the United Kingdom. This was the main cause towards the political strife at hand. When LordBreakthrough was prime minister he only managed to further Increase the Dillon between the two communities. Even though the Welfare state had Improved their living standards, the Nationalists still felt distant and separate from the rest of the IN community. This is why they became optimistic when O'Neill announced his plan to unite the two traditions in IN. He showed how willing he was to break away from the past by playing a key role in attracting foreign industries to N', which increased employment levels, and by recognizing the IN section of the Irish Congress of Trade unions.This raised the hopes of the Catholic community that more equal treatment might follow O'Neill had a quite a modernizing outlook which was proved when he arranged to meet with the Republic of Ireland's prime minister, Sean Lemmas. It was a historic meeting that involved political risks for both men. Unionists were outraged at their leader as they felt opposed to any connections with the Republic. This meeting held a great deal of significance as not only did it explore the possibility of future co- operation; It enlightened O'Neil to the fact that the unionist community was resistant o any changes that threatened their majority rule.I feel the Unloosens community acted brashly and undemocratically as they were adamant to being left unattached to the republic mainly due to the reason that they were worried that Nationalists would get more civil rights if the North formed stronger ties with the Nationalist Dominated South. The Ban River (the longest river in Ulster) was often used as a dividing line between the Eastern and Western areas of N'. To the East of the Ban the population had a substantial amount of Unionists, whereas to the West lay a ere usually seen as having less investment and government spending than t hose of the east.The East side also held the financial and industrial capital Belfast. This sparked arguments from the Catholics that the government was one-sided, especially when proportional representation was scrapped back in the sass and what is known as gerrymandering took place instead. This happened in particular in Deere, the voting wards in the city were split to preserve majority representation for Protestants in terms of seats on the Deere Corporation despite the large Catholic voting majority.The Nationalist community felt as though they were not accepted in the IN society, their voting privileges were mistreated and they were overlooked in the areas of Jobs and housing. When they heard a decision to establish a second university in IN had been arranged, the Catholics in Deere worked alongside the Protestants there to ensure their city was chosen as the new location. This provided the long a waited for link between the two communities. However, bitter public controversy quickly arose.As a result from the newly introduced welfare state, the massive increase in second level pupils led the government to assume that there loud shortly be an amplified demand for places at third level universities. The Robbins Report on Higher Education then advised a second university be constructed in N'. The Nationalist and Unionist politicians in Deere were quick to recommend their city as the site. In November 1963 an advisory committee was appointed under the chairmanship of Sir John Lockwood who was the Master of Bribers College in London.However no Catholics or Nationalist were included in this committee and this triggered the first bout of controversy over the new university. The people in Deere were determined to acquire a new university as it would be a major source of employment and would attract new industries. The Catholics were also eager to obtain the university as it would possibly lead to a larger population of Catholics in the city, meaning gerrymander ing would no longer be an issue. The Lockwood committee investigated a number of locations for the university and it became a sixteen month long process.They took into particular consideration the availability of the site, the proximity of the town and regional planning needs. Eventually Clearing was decided as the new position for the university. The people of Deere and Armada (who had also recommended their city as the location) were outraged by the committee's decision. However the committee members remained firm with their decision as they believed Clearing had presented a better case and also had all the necessary facilities needed for a new school.A ‘University for Deere campaign was set up under the chairmanship of local school teacher John Home. This was his first role in IN politics and he later became a leading political figure. The campaign led a delegation to Storming and more than 20,000 people took part in this protest. They pooped to prove to the government that Deere was the clear choice for the location of this new university. Although the majority of Deere was insistent on attaining the university, a group of Unionists known as faceless men' from Deere met with O'Neill stating Just the opposite.They feared that a new university in Deere would lead to an increase of Catholics which would threaten Unionist control of the city. This showed just how discriminated against the Catholics of IN were and how prejudiced the Protestant community could be. The actions of these men caused further distrust of going to be handed to them; they had to fight for it. It can be surmised from the above that O'Neill failed to implement his pledge on taking office. While he took some steps towards bridging North South relations with his meetings with Lemmas, he did little to bridge the divide between the Nationalists and Unionists in N'.The Nationalist hopes were dashed as they felt as though their previously seen ‘unbiased' leader had failed them. It c an be argued that the controversy surrounding the sitting of INN'S second university in Clearing only proceeded to heighten the tension between the two communities. It is also well documented that this action, which was en as a West of the Ban' policy, ignited the more radical nationalists and encouraged the Nationalist community to stop waiting and bring about change themselves.

Laboratory Protocol for Carbohydrates

For polysaccharide extract a. Repeat procedure A. 2a – A. 2d with 10 mL of the polysaccharide extract from Expt. 6 but use 10 drops conc. HCl. B. General Tests for Carbohydrates Test the ff. carbohydrate solutions: 1% glucose, fructose, maltose, sucrose, lactose, agar-agar, gum arabic, glycogen, cotton, starch, polysaccharide solution from clams, and all hydrolysates from Part A. 1. Molisch Test a. Add 2 drops Molisch reagent to 1 mL sugar solution. Mix thoroughly. b. Incline the tube and gently pour 3 mL conc H2SO4 down the side of the tube. c. Note the color at the interface of the 2 layers. 2. Benedicts's Test a.Add 1 ml of the solution to be tested to 5 ml of Benedict's solution, and shake each tube. b. Place the tube in a boiling water bath and heat for 3 minutes. c. Remove the tubes from the heat and allow them to cool. d. Note precipitation, if there is any, and the color of the precipitate formed. 3. Barfoed's Test a. Add 1 ml of the solution to be tested to 3 ml of fr eshly prepared Barfoed's reagent. b. Place test tubes into a boiling water bath and heat for 3 minutes. c. Remove the tubes from the bath and allow to cool. Do not heat the tubes longer than 3 minutes, as a positive test can be obtained with disaccharides if they are heated long enough. 4. Lasker and Enkelwitz Test a.Add 1 ml of the solution to be tested to 5 ml of Benedict's solution in a test tube and mix well. b. Heat the test tube in a 55 oC water bath for 20 minutes. c. Note changes after 10 mins and up to 20 mins. 5. Orcinol Test a. Add 1 ml of the solution to be tested to 3 ml of Orcinol reagent. b. Gently heat the tube to boiling. Allow the tube to cool. c. Note color of the solution or if there is any precipitate formed. 6. Mucic Acid Test a. Add 10 drops conc HNO3 to 3 ml of the solution to be tested and mix well. b. Heat on a boiling water bath until the volume of the solution is reduced to about 1 ml. c. Remove the mixture from the water bath and let it cool in an ice ba th. d. Note the formation of crystals, if any.Caution:Â   Perform the reaction under a fume hood. 7. Iodine Test for Starch and Glycogen a. Add 2 drops of Lugol's iodine solution to 10 drops of solution to be tested in a spot plate. b. Note color changes. Post-Lab Questions: 1. Correlate the results of the iodine test on the polysaccharides with their structures. 2. Correlate the results of the tests on cotton with the structure of cellulose. 3. Give the balanced chemical equation, the positive result and the product/s responsible for the positive result of each color reaction test. 4. Conclude on the type of carbohydrate in your polysaccharide extract based on the results of its color reactions.

Majority Rule and Minority Rights Essay Example | Topics and Well Written Essays - 500 words

Majority Rule and Minority Rights - Essay Example Majority rule means a system of government in which the will of the majority if given full force and effect within the laws and regulations of the country. Minority rights are those liberties and privileges that naturally accrue toward those who do not necessarily agree with the will of the majority. The latter rights have been associated with the concepts of natural law and human rights, whereby those in the minority deserve to be treated with a certain minimum level of dignity and respect simply because they are humans and citizens of the country that acknowledges and respects those natural rights. In many ways, the United States Constitution does not really set up a majority rule system. A close evaluation of the various branches of government reveals that the only body that is designed to be truly responsive to the will of the majority is the House of Representatives, established under Article 1.

For this assignment, you are to find an article on epidemiology in the

For this assignment, you are to find an on epidemiology in the news - Article Example The researchers studied relations between fast-food /health food eating, and the neighborhood of fast food/healthy food lovers. The participants were more than 5000 middle-aged people from the United States who were asked about the frequency of fast food consumption, the place of its consumption (in the street or in the restaurant) and the place of living. The results of the interrogations were worked out with the aim to determine the connection between active/ not active fast-food consumption and the neighborhood of the fast-food/healthy food lovers. This was compared with the frequency of people’s fast-food consumption near their own homes (Moore, Latetia V.,  Diez Roux,  Ana V., Nettleton Jennifer A., Jacobs, David R. Franco, Manuel, 2009). The results showed that those people who did not consume fast food at all, went on diet very often. In the places, where people like to consume fast-food near their home, the percent of fast food consumption is higher and the cases of going on diet is very seldom (Moore, Latetia V.,  Diez Roux,  Ana V., Nettleton Jennifer A., Jacobs, David R. Franco, Manuel, 2009). Moore, Latetia V.,  Diez Roux,  Ana V., Nettleton Jennifer A., Jacobs, David R. Franco, Manuel. Fast-Food Consumption, Diet Quality, and Neighborhood Exposure to Fast Food. American Journal of Epidemiology, 2009, available at

Korean and Japanese Americans Essay Example | Topics and Well Written Essays - 2500 words

Korean and Japanese Americans - Essay Example History, Generations, Immigration and Length of U.S. Residency Koreans are one of the largest, fastest growing Asian groups in the United States (Jackson, 2006; library.ca.gov, N.D.a). During 1903-1905 came the first wave of Korean immigrants to the United States. Around 7,000 Korean came to Hawaii as farm laborers in sugar plantation. Within a few years 1,000 of them returned to Korea. About 2,000 of the early immigrants left Hawaii and came to the continental United States. In less than one century the number has grown to an estimated one million (Lee, 1995). Many more began to immigrate after the passage of the Immigration Act of 1965. As of 2000, ethnic Koreans living in the United States are largely concentrated in California, New York, Texas, Washington, Illinois, Pennsylvania, New Jersey, Maryland, and Virginia. Los Angeles, with its Korea town district, is home to the largest concentration of Koreans outside of Asia (Wikipedia, 2007a). The Census 2000 recorded an additional 151,555 Americans of part-Korean ancestry. There are 56,825 adopted children of Korean nativity and place of birth. (2000 US Census) 99,061 Koreans were adopted into the U.S. during 1953-2001. (Korean Ministry of Health and Welfare, 2002) According to the South Korean Ministry of Foreign Affairs and Trade 2,157,498 ethnic Koreans live in the United States in 2003. However a large number of these are students or temporary workers and hence do not have permanent residence status. A number of US states have declared January 13 as Korean-American Day due to their impact and contributions to the American society (Wikipedia, 2007a). ... The population of Korean Americans is high when compared to the Japanese Americans. Japanese Americans have historically been among the three largest Asian American communities, but in recent decades have become the sixth largest (at roughly 1,148,000, including those of mixed-race or mixed-ethnicity). Japanese Americans are a subgroup of East Asian Americans, which is further a subgroup of Asian Americans. The largest Japanese American communities are in California with roughly 395,000, Hawaii with roughly 297,000, Washington with 56,000, and New York with 45,000 according to the 2000 Census. In addition there are large numbers in Texas, Illinois, Oregon, Colorado, Pennsylvania, New Jersey, and Florida. Each year, about 7,000 new Japanese immigrants enter United States ports, comprising about 4% of immigration from Asia; however, net immigration is closer to zero as some older Japanese Americans emigrate back to their homeland. Hence, there is a constant outflow and inflow of this population (Wikipedia, 2007b). On of the uniqueness of Japanese Americans community is that they have special names for each of its generations in the United States. The first generation born in Japan or Okinawa, is called Issei. The second generation is Nisei, third is called Sansei, fourth is Yonsei and fifth is Gosei. The term Nikkei was coined by Japanese American sociologists and encompasses the entire population across generations. Issei and many Nisei speak Japanese or Okinawan in addition to English as a second language (Wikipedia, 2007b). This shows the community is open towards learning and adapting to their new environment. Religion and Spiritually For Koreans, religion traditionally has been important. In fact their religiosity has become all the more evident

Aging in place Assignment Example | Topics and Well Written Essays - 250 words

Aging in place - Assignment Example Most of these adults prefer living alone in their residential homes. Therefore, they lack support especially when walking down the stairs, in the shower or even while crossing the road. This has had major implications in housing and neighborhood designs all over the United States and particularly in Canada. It is rather evident that an aging population also requires a change in the housing predilections and necessities. Most seniors require house modifications with grasp bars, nonskid floors, walk-in bathtubs, more lighting and no staircases (Thomas, 2008). In cases where the house has stairs, they would prefer the installation of extra rails or even opt for home elevators instead of the stairways. In Canada, most of the elderly population is based in the urban centers due to better access to sustenance services (Black, 2008). Furthermore, public transportation is also a major issue for the elderly both in the rural and urban areas in Canada. Most elderly people use public transport whose access is scanty in rural areas (Canada Mortgage and Housing Corporation, 2008). This restricts them from accessing support services and partaking in the community life. Moreover, neighborhoods for the seniors should be separated from busy working people. Health and social services such as police protection should have stronger emphasis in neighborhoods having elderly individuals (Hegland, 2009). This will allow them to live their everyday life without worrying about any form of injury. This promotes a senior-friendly atmosphere. Therefore, the community should come up with strategies to incorporate the senior population by developing houses that are conducive for the elderly, improving the provision of community services and converting unused land into recreational facilities which bring them together (Canada Mortgage and Housing Corporation, 2008). Canada Mortgage and Housing Corporation (2008). Impacts of the aging of the Canadian Population on Housing and

Bolsa Chica Wetlands Essay Example | Topics and Well Written Essays - 1500 words

Bolsa Chica Wetlands - Essay Example It is assumed that the wetlands of Bolsa Chica provide shelter to a number of endangered species of flora and fauna. Recently the nature reserve of Bolsa China is also being used as a tourist-spot for nature-lovers. Since it is an important stop on the Pacific flyway of migratory birds, outbound travelers often grab the opportunity to come into the close contact of natural sceneries of the marshlands of Bolsa Chica. Apart from Bolsa Chica’s ecological importance, it has become a popular tourist spot, which provides the nature-lovers with a significant number of recreation activities such surf fishing for â€Å"perch, corbina, croaker, cabezon and sand shark†, bare-handed fishing for â€Å"California grunion, a species that only spawns on sandy southern California beaches†, bird-watching, etc. To the north and the South of Bolsa Chica Nature Reserve, there are the Warner Avenue and Seapoint Avenue, whereas there are residential areas on along border. Moreover, one can enjoy both the natural sceneries of Bolsa Chica and the oceanic beauty along the Pacific Coast Highway on the western border of Bolsa Chica. Though docent-led tour is available on the first, the second and the third Saturdays of each month, one can take a tour personal tour in these areas at any time of the year. The tours on the first Saturday and the third Saturday of each month are arranged by the â€Å"Amigos de Bolsa Chica† and the â€Å"Bolsa Chica Land Trust† from the South parking lots. Inbound nature-lovers can get a substantial knowledge about the areas’ weather, climate and geography from the Interpretive Center at Warner Ave. Bolsa Chica is endowed with some unique geographical features because of its more or less direct connection to the sea along its southern border. When we visited the area, the weather was somewhat cloudy. Though we guessed that it might rain, it did not happened finally. Before we reached there, we researched the weather st atus of Bolsa Chica by consulting the Bolsa Weather pages online. We learnt that the Bolsa Chica area has a typical weather which is applicable to any coastal area along the Tropic of Cancer. â€Å"A warm, dry Mediterranean climate,†, as it is said in Bolsa Chica page on Weather.com, â€Å"prevails over Southern California - inland it is hot in the summer, mild in the winter† (â€Å"Profile for Bolsa† pars. 3). August in Huntington is the warmest month, when the average temperature fluctuates between 900 F and 1050 F. In December, which is the coolest month, the average temperature oscillates from 200 F to 300 F. During the summer, frequent fogs prevail over the region and â€Å"most of the precipitation comes as rain† during the winter in December (â€Å"Profile for Bolsa† pars. 5). Since we visited Bolsa Chica at the end of July, the weather on our visiting day was neither foggy and nor rainy. Since Bolsa Chica stands very close to the coast of t he Pacific, the local climate remains almost moderate without much demarcation between the summer and the winters. Such moderate weather makes Bolsa Chica’s weather and climate different from the overall climatic pattern of California. Bolsa Chica, having all the characteristics of a wetland, is a rich habitat of a wide range of flora and fauna. A wetland is, indeed, a natural home of different species of birds, animals and plants. The â€Å"

Services Marketing. Case of Paul Smith Essay Example | Topics and Well Written Essays - 3000 words

Services Marketing. Case of Paul Smith - Essay Example Services as the core products represent a wide series of intangible elements for which the consumers render considerable value within the marketplace (Fashion United Group, 2009). From this perspective, the paper intends to relate the concept of services marketing with Paul Smith, one of the leading fashion retails based in the United Kingdom. The fashion retail unit was started by Paul Smith, a UK based fashion designer. In the year 1970, in Nottingham, Paul Smith started a boutique with small portion of his savings. By the year 1976, in Paris, Paul Smith brought in his inaugural menswear collection, which was rendered within the label of Paul Smith. Since then, in a long-standing successful tradition the company along with Paul Smith have placed themselves as among the eminent British retailers and fashion designers. Global collection of the company is presently wholesaled to around 66 nations. In the UK, there are 17 shops rendering Paul Smith collection (Paul Smith, 2012). In rel ation to Paul Smith, the identified strategic service marketing issues comprise ensuring effective customer relationship and loyalty, insecurity of the potential customers and uncertainties emerging due to the trend of fast fashion among others. The discussion will encompass an assessment of the fashion retail sector in terms of its size and competitive structure. The assessment will also encompass the opportunities and threats which can severely impact on the activities of Paul Smith. Moreover, the discussion will further involve summarising the commonalities and differences between the present services marketing strategies of the major players in the fashion retail sector. Identification of the organisation’s key strategic services marketing issues for the next five years will be portrayed within the analysis of the paper. In addition, the paper will also demonstrate the relationship among the issues affecting services marketing strategies. Fashion Retail Sector of the Unit ed Kingdom The fashion retail sector in the UK can be regarded as one of the major industrial sectors, which has encompassed rapid and continuous growth by a considerable extent. It can be observed from the assessment of past few years that the global retail sector is considerably shaping an independent and successful position through well build business strategies including sales and marketing, innovation and effective business policies. According to the present performance of the fashion retail sector in the UK market, it can be observed to have acquired a large amount of consumer preferences and expenditures through delivering exceptionally manufactured of textiles, clothing along with footwear and leather items. The steady growth in the fashion retail sector can be identified to have taken place due to cutting-edge innovation of products along with effective and convenient supply chain management of the service rendering companies which considerable play major roles within the i ndustry. Moreover, the fashion retai

Estee Lauder Essay Example for Free

Estee Lauder Essay The company sells a variety of beauty and hair-care products and currently employs 31,300 people. Over the course of its lifetime, the company has bought or merged with many famous beauty brands. Some of the more recognizable companies that are a part of the Estee Lauder family include: Clinque, Aramis, La Mer, Origins, Bumble and Bumble, Aveda, and Bobbi Brown. In 2006, they were marketing their products to over 130 countries, and in September, they made agreements with the popular designers, Coach and Missoni, to create their fragrances. Also in 2006, Estee Lauder sold their makeup line, Stila, as it was not generating enough revenue. In 2007, they acquired Ojon, a popular Canadian hair-care company, but sold their Rodan + Field brands. Sales began growing tremendously in China and Russia and helped the company’s overall sales grow nine percent from the previous year. The company also announced that Frabrizio Freda, originally from Proctor and Gamble, would become their future president and chief operating officer starting in 2008. In 2008, Estee Lauder hired Omnicon Media Group’s M2M as their advertising agency in twelve different countries including places in Europe and Asia. During 2008 Estee Lauder also introduced their Time Zone Line and Wrinkle Reducing Moisturizers which were clinically proven to reduce the skin’s visible age. The company also opened up a brand new facility in Ontario for manufacturing and development. Situational Analysis: During the months of September, October, November, and December, Estee Lauder advertised the following products: Double Wear Lipstick, Advanced Night Repair, Double Wear Makeup SPF 10, Bold Volume Lifting Mascara, and Sensuous by Estee Lauder (perfume). The most popular items advertised were the Double Wear Lipstick, which ran three different magazine ads, and the Advanced Night Repair which was featured several times on the fourth cover page of magazines and in promotional company emails. Situational Analysis: The features of the Double Wear line include the option to choose liquid or powder makeup, the ability to create desired coverage, and a wide range of shades for every skin type. The advantages of the Double Wear line are the twelve to fifteen hour staying power and that makeup is comfortable to wear and silky smooth to the touch. The benefits of the Double Wear line are that the products contain SPF-10 and once the makeup is applied, there is no need for touchups. The features of the Advanced Night Repair are that it prevents future aging damage from occurring and it reduces damage that has already been done to skin. The advantages of the Advanced Night Repair include over twenty-five years of research behind the formula, Estee Lauder’s exclusive Chronolux Technology, and it has over 20 patents worldwide- so you can’t find it anywhere else. The benefits of Advanced Night Repair are the dramatic reduction in the visible signs of aging on the face. Estee Lauder sells a variety of beauty care products besides the ones that are advertised. They sell makeup for the face, eyes, and lips, along with tools such as makeup brushes, makeup remover, and nail polish. They also sell many skincare products for different needs, such as firming, age-prevention, anti-wrinkle, moisturizers, and the evening out of skin tone. They also have a luxury line called Re-Nutriv that contains an assortment of makeup and skincare that contain real gemstones within their formulas. Estee Lauder also sells fragrances for men and women. Many gift sets that contain a mixture of skincare, perfume, and makeup are also offered for reduced prices. Estee Lauder’s target market is defined by several categories, the broadest being females. This is due to the fact that most of Estee Lauder’s products are catered towards females. Since many of Estee Lauder’s products involve anti-aging, their customer should be interested in preserving their youth; therefore, the target market age is a more mature woman, in her thirties or older. The income of these women can range from average to a high income, as the prices of their products range from $20 to $1000. Two consumer categories from VALS II that describe the Estee Lauder target market are Achievers and Actualizers. Achievers want premium products which Estee Lauder can offer them. They like to try a variety of products, and even though they may brand hop, Estee Lauder knows they will come back due to their high quality products. Actualizers make the most money so Estee Lauder looks to them to buy their luxury line, ReNutriv, which can cost up to $1000 for an 8. 4 ounce jar of creme. The Actualizers also like technology, so the company tries to attract them by advertising the science behind their new formulas, such as the Chronolux Technology used in their Advanced Night Repair. Two Retail Target Markets that pertain to Estee Lauder’s target market are Classic and Update. Estee Lauder caters to the Classic Market’s needs by offering exceptional service at their sales counters in specialty stores. The salespeople are very knowledgeable and are willing to help customers find their perfect makeup match or skincare problem solver. The Classic Market also does not care whether or not a product is on sale, which is a reason why Estee Lauder rarely puts items on sale and is able to charge more money for products. The Update Market is more fashion forward group who want to keep up with trends. Estee Lauder advertises mainly in women’s fashion magazines in order to catch the attention of this market. Since the Update Market favors shopping in department stores, Estee Lauder puts their sales counters in stores like Macys, and Lord and Taylor. They also put their counters up in more upscale department stores, such as Bergdorf Goodman and Nordstrom. One of Estee Lauder’s competitors is Lancome, who is a part of the L’Oreal brand. Lancome offers similar products and services as Estee Lauder and at competing prices. Lancome even has an equivalent of Estee Lauder’s Advanced Night Repair which is called Genifique. Both companies advertise mainly in the same magazines, and therefore have the same target market. Lancome also has sales counters in the same department stores as Estee Lauder and the two are often located near each other. They also offer similar gift sets at reduced prices and have the same â€Å"free gift with purchase† sales promotions. Development of Creative Strategy: Estee Lauder’s advertisements in magazines are usually two pages or are on the second and fourth cover pages. In American magazines, the advertisements are all bleed ads and their backgrounds are very dark colors, usually a navy blue or black. For instance, the Double Wear Lipstick, Sensuous by Estee Lauder, and Double Wear Makeup SPF 10 ads all have a black background. All of the Advanced Night Repair advertisements have a navy blue background and also have a picture of a DNA ladder behind the photograph of the product. However, in the November 2009 issue of U. K Cosmo, the company’s advertisement for their Bold Volume Lifting Mascara has a golden yellow background. The product (Bold Volume Lifting Mascara) was also only advertised in the U. K issue. No other advertisements for the product could be found in an American magazine. The text on all of the makeup magazine ads is white. The headline, â€Å"Estee Lauder†, is always in all capital letters and is either on the very top or very bottom of the ad. The Double Wear Makeup ads always contain â€Å"Estee Lauder† (headline) on the bottom left page under the picture of the model. The text on the perfume ad for Sensuous was in purple, and was probably due to the fact that the shirt that the model was wearing was white. The headline of this ad was also in the middle of the page, which was very unusual compared to every other ad ran in this time frame. All the advertisements that contain a model seem to have the same one: a beautiful, skinny, pale-skinned, brunette with bright blue eyes and long, lightly wavy hair. This model is seen in every ad except for Advanced Night Repair. The model is always located on the left page. She may also be on the right page, but there will always be a picture of her on the left page as well. This is seen in the Double Wear Lipstick ad where the left page is mainly taken up by the model’s head and then the same model is also shown in profile which spans on to the right page. This same model also appears in email advertisements from the company and is also featured in the Virtual Makeup Tool on the Estee Lauder website. No matter when or where the product was advertised, the graphics remained the same. In the Advanced Night Repair ad, a large picture of the serum is splashed across the page. In the Double Wear Lipstick ad, five lipsticks in various shades are in the bottom right corner. In the Sensuous ad, the eye is first drawn to the model, who takes up the entire page. The perfume bottom is located in the bottom right corner and is not instantly noticeable. In the Bold Volume Lifting Mascara ad, there are four mascara tubes and one brush located in the bottom right corner. The Double Wear Makeup SPF-10 ad contains pictures of a compact filled with pressed powder, and two liquid foundations again located in the bottom right corner. The Double Wear Lipstick line ran three different ads during this time period. The three ads were exactly the same except the sub-headlines and amplifications were different. In the September and October ads, the sub-headline read â€Å"12-Hour Staying Power. New Double Wear Lipstick†. In the December advertisement, the sub-headline read, â€Å"Double the Wear, Double the Color. New Double Wear Lipstick†. There was only one difference between the amplification in the September and October advertisements. This difference was that only in October was the price of the lipstick shown. The amplification for it read, â€Å"$22. 00 suggested retail price†. The December ad’s amplification was completely different from the prior two, but still mentioned the same features, advantages, and benefits. All of these ads had the same action to take which was â€Å"shop now at esteelauder. com†. There is not much white space on these ads. The most noticeable white space would be on the back page of the Sensuous ad. The headline, Estee Lauder, is at the top in a large font. At the very bottom of the ad is a picture of the Sensuous gift box that takes up the bottom forty percent of the page. In the middle of this ad, the sub-headline, â€Å"Wrap her in warmth and luxury. Seductive Destination 82. 50, Worth over 120. 00†, is centered and there is a great deal of white space around it, which allows the eye to focus on it. The objectives of the ad campaigns were to be informative and persuasive. Because both the Advanced Night Repair and the Double Wear Lipstick were new products, Estee Lauder wanted to make sure people knew about them. These were the two products they pushed the most in this time frame. Both products’ ads had more text than some of their older products in order to explain their features more clearly. Advanced Night Repair’s ad dedicated most of its space to several paragraphs explaining how the serum fixes damage caused by the environment and a person’s genes. By being informative, Estee Lauder was able to teach people about their new products which then helped persuade them to buy them. They explained how they were the only people to have this new technology and how even scientists agree that their product works best. The execution style the ads used were slice of life, lifestyle, and scientific evidence. Slice of life is used in the Advanced Night Repair ad when it says â€Å"For every woman, every night†. The product is supposed to be used nightly to reduce the signs of aging, so they stick that phrase directly into the advertisement to let people know that this is a product used in everyday life. The Double Wear Makeup SPF- 10 ad also uses slice of life in their ads. They read â€Å"whether it’s a workday, a workout, or a weekend there’s a Double Wear formula to keep up with your active day† which also shows that this makeup is perfect for every day, no matter what may be on the customer’s agenda. Lifestyle is also seen throughout all of these ads. Sensuous speaks to a male audience and tells them to â€Å"Wrap her in warmth and luxury†. Estee Lauder tries to show that the perfume is meant to make a woman feel luxurious and special when she wears it, and that it will enhance her mood. The Double Wear Lipstick enhances a woman’s life by making her life a little easier by not having to worry about the staying power of her makeup. They say â€Å"glide it on once and don’t think twice†, showing women that there is no need for touchups with this lipstick. Advanced Night Repair boasts that their product reduces the signs of aging due to â€Å"past damage caused by every major environmental assault† and will help prevent future damage. Scientific Evidence is also seen in the Advanced Night Repair ad. The ad says right away that scientists believe that DNA damage ages our skin too fast and that this product contains twenty five years of â€Å"ground breaking DNA research† and the newly patented Chronolux Technology which helps reduce the effects of aging. They then say â€Å"its tomorrow’s technology- today†, trying to make the product seem futuristic and more technologically advanced than any other serum out on the market. Scientific Evidence is also seen in the Bold Volume Lifting Mascara advertisement. The ad talks about their exclusive â€Å"BrushComber† that â€Å"gives you all the thickening of a brush with the definition of a comb†. All of these ads contain at least one of these execution styles. These styles tie into the advertising objectives for informing and persuading consumers. The scientific evidence informs potential buyers of the new technology that only Estee Lauder has, while the lifestyle and slice of life execution styles try to persuade them to buy the products due to enhancements they will make in a customer’s everyday life. Media Analysis: The media vehicles that Estee Lauder used to advertise were the magazines, Elle, Cosmopolitan, Cosmopolitan U. K, Self, Vogue, Instyle, People, and Glamour. They were also featured on department store websites, such as Macys. com and Nordstrom. com. Estee Lauder also sent out promotional company emails every couple of days to people on their mailing list. The reach for Elle Magazine is 1,105,456 customers. Estee Lauder ran their Double Wear Lipstick ad which consisted of two full page, colored bleed ads. The asking price for a colored, one page bleed ad during December is $138,175. Because they used two pages, the total cost of the ad was $276,350. The CPM of this ad was $249. 99. Elle Magazine is issued monthly, giving the advertisement a one month shelf-life. Estee Lauder also needed to order space in the magazine to advertise at least two months in advance, giving their ad a long lead time. Elle also has a high clutter due to the large amount of advertisements it contains, making it harder for Estee Lauder to impact their customers. The reach for Cosmopolitan magazine is 2,907,436 customers. Estee Lauder ran their Sensuous by Estee Lauder ad and their Double Wear Lipstick ad in Cosmopolitan. The asking price for a one page color ad is $215,900. Both of Estee Lauder’s ads were bleed ads, which costs 15% more, making them, $248,285. Estee Lauder also used two pages for their ads, and added a scent sample (prices not listed for additional insert), making the total price $496,570 per ad. The CPM of each of these ads was $170. 79. Estee Lauder needed to pay for their advertisements at least one month in advance, giving their ad a lead time of one month or longer. Cosmopolitan is a magazine that is issued monthly, so the shelf-life is also one month. Cosmopolitan is also mainly comprised of advertisements, so the there is high clutter and low frequency The reach for Self magazine is 1,516,075 customers. Estee Lauder advertised their Double Wear Makeup SPF-10 on the second cover page and the third page of the magazine. The asking price for the second cover page is $200,123. The full color bleed ad on the third page cost $97,100. The total price for this advertisement was $297,223. The CPM of this ad was $196. 05. Self is published monthly, giving the ad a one month shelf life. There is high clutter due to the large amount of ads in the magazine. The reach for Vogue is 1,298,480 customers. Estee Lauder ran several different ads with this magazine. They used the fourth cover page in October 2009 for an Advanced Night Repair ad. The asking price for the fourth cover page was $188,922. The CPM for this ad was $145. 49. Estee Lauder also ran their Double Wear Lipstick ad and their Advanced Night Repair ad which were both two page, color, bleed ads, which cost $302,266. The CPM for these ads was $232. 8 each. Vogue is also issued monthly, giving the ad a one month shelf-life. Vogue, like Cosmopolitan, is also mainly comprised of advertisements, creating high clutter. The reach for Instyle magazine is 1,738,787 customers. Estee Lauder ran their Advanced Night Repair ad on their fourth cover page. The asking price for the fourth cover page was $201,800, making the CPM of this ad $116. 06. Instyle mag azine is published monthly, giving the advertisement a one month shelf-life and there is high clutter due to the large amount of advertisements within the magazine. The reach for People Magazine is 3,615,858 customers. Estee Lauder ran a one page color bleed ad in the September 28 issue. The cost for a one page color bleed ad was $266,780. The CPM for this ad was $73. 78. People is published weekly, giving the advertisement a shelf-life of one week. Estee Lauder had to send in their printing materials about twenty six days before the publish date, creating a lead time of about 26 days. The reach for Glamour magazine is 2,389,915 customers. Estee Lauder ran their Advanced Night Repair ad which was a two page colored bleed ad. The cost of a full page color bleed ad was $200,491. The total cost for this ad was $400,982, making the CPM for this ad $167. 78. Glamour is published monthly, giving the advertisement a shelf-life of one month. Estee Lauder had to send their ads in at least a month and a half before the publishing date, giving the advertisement a lead time of a month and a half or longer. Estee Lauder also sent out many promotional emails throughout the course of this time frame. These emails, however, were only for people who entered their names on a mailing list on the company’s website. There was no clutter in these emails as they were directly from the company and only pertained to their products. These emails were sent out every few days, giving them a shorter shelf-life than magazine ads. Estee Lauder actively used sales promotions to sell products. They often offered free gifts with purchases over a certain amount. For example, in September, Macy’s offered a free gift bag filled with makeup with any Estee Lauder purchase of $29. 50 or more. This gift was advertised by Estee Lauder in the September 28 issue of People Magazine. Within this gift bag was a deluxe sample of Advanced Night Repair and two Double Wear Lipsticks, which were popular products advertised by the company during this time period. Nordstrom also offered free gifts with any $39. 50 Estee Lauder purchase in October. Customers had a choice of four bags filled with goodies that either lifted, reduced, toned, or prevented aging. This gift bag was valued at $125. In their own promotional emails, Estee Lauder also advertised free shipping on their website with purchases over $50. They also gave three free samples of the customer’s choice with any purchase. During November, Estee Lauder had a free gift bag with purchase of $39. 50 that was also valued at $125. Customers were also able to choose their own skincare and makeup shades for their gift. Once this promotion was over, they moved on to their Color Spectacular Promotion. With any Estee Lauder fragrance purchase, customers were able to buy the Estee Lauder Color Spectacular Cosmetic Traveler for only $55. This Traveler contains twenty five shades of eye shadows and blushes, mascaras, eyeliners, lipsticks, brushes, a travel mirror, and two cases, making it worth over $340. This promotion started on November 16th on Estee Lauder’s website. The promotion started being offered at Macy’s on November 20th. This promotion is still currently in progress. Financial Overview: During the past three years, Estee Lauder’s total sales have risen by over one billion dollars. The total sales increased from $6,463,800,000 in 2006 to $7,910,800,000 in 2008. Their net income has also increased dramatically. Three years ago, their net income was $244,200,000. Last year, their net income rose to $473,800,000. Conclusion: No evidence of pre-testing or post-testing has been found in research for Estee Lauder. Estee Lauder has been working on both market penetration and production development. Their older skincare and makeup products have done extremely well in the past three years and their sales continue to grow at a steady rate. They have also introduced new skin care products as a part of their product development which will also have a dramatic effect on their sales. Although the United States and the Americas has continuously been the number one country in terms of sales, Estee Lauder has been focusing more on increasing their market shares in the Asia-Pacific region. This is due to the down turn in the economy that has been happening over the past two years in the United States. They hope in the future that this area will soon become the number one buyer for their products.

The Kite Runner Essay Example for Free

The Kite Runner Essay When one makes the transition from child to adult, they must make the decision to either adopt the traits they have developed, or to see fault and change the problems before the time to do so has past. It takes strength to use the positive traits one possesses, and it takes even more strength to assess the negative traits and emancipate the positive ones. Alan Alda (American actor) once said that â€Å"You have to leave the city of your comfort and go into the wilderness of your intuition. What youll discover will be wonderful. What youll discover is yourself. † Before death, a person needs to break their boundaries, and find the security of knowing their identity, otherwise one could go through an entire life, learning all they could about life; but forgetting all about their self. Another key factor influencing our personality is our environment. A society constantly changing for the worse is no place for a person to grow or reside. In Khaled Hosseini’s â€Å"the Kite Runner†, Afghanistan is a place of ethnic differentiation, civil war and darkness. Amir, Baba, and Hassan’s identities, are all examples of different ways a person’s personality and conscience could develop in this oppressive time in Afghanistan’s history. Amir finds peace in who he is through great mental anguish and dangerous decisions, Baba’s weak traits are discovered, and Hassan manages to preserve his Good Samaritan lifestyle whilst fighting off the turmoil’s of being a Hazara boy. The Kite Runner focuses mainly on the themes of identity and self-actualization. Amir from the beginning of the novel was never perfect in the eyes of his father, Baba. During Rahim Khans visit early in the story, Amir overhears Baba speaking about how Amir is weak and disappointing, that â€Å"a boy who cannot stand up for himself becomes a man who cannot stand up for anything. †(24) This is an important quote, because it first introduces Amir’s most dominant trait through his childhood, his cowardice. Baba’s reluctance to praise Amir stems from Baba’s disbelief in his courage. Amir quite often was defended by Hassan in times of trouble, whether the cause was Assef or not. Then when it was Hassan who was in need, Amir was over shrouded by his fear. Amir had felt guilt until his arrival in Pakistan. â€Å"â€Å"That was a long time ago, but it’s wrong what they say about the past, I’ve learned, about how you can bury it. Because the past claws its way out. Looking back now, I realize I have been peeking into that deserted alley for the last twenty-six years. † (1) Amir made the decision to save Sohrab from the Taliban (Assef) was the moment in his life, where he finally felt at peace. Saving Sohrab was his way of gaining up the courage to save Hassan. After the rescue of Sohrab, Amir’s conscience had cleared and he could finally live his life. Amir’s passion for literature was another example of his self-actualization. He would always read to Hassan, due to Hassan’s illiteracy. Amir wished in the future to pursue a degree in English, but this idea was hastily dismissed by Baba and Amir began growing to a man with even less confidence. Amir pondered the thoughts of his father resenting him, which at a young age is a terrible burden for him to hold. The evidence of this hate was displayed in Amir’s face, and as a young child, he is not intelligent enough to realize his father’s love, and it bothered him greatly. Rahim Khan seemed to be the only adult in Amir’s life who supported the idea of his future in literature. He would read, and show great interest in Amir’s story’s; as well as instill hope in Amir with positive feedback. Rahim Khan was the spark that ignited the ever burning flame of Amir’s literary passion. To the reader early on, Baba is the epitome of a man. He is introduced as a man that will stand up for his loved ones, whether it’s a life or death situation. He speaks of Amir like he has no courage whatsoever, which gives the reader some idea of how much Baba values doing the right thing. When Baba and Amir flee Kabul, Baba risks his life to prevent the rape of a woman he doesn’t even know. This drastic act of courage and compassion for his fellow man is inspiring and sets the moral bar for Baba very high. When Amir arrives in Pakistan, he is distraught at the news he hears from Rahim Khan regarding Hassan being his half-brother and Baba’s son. Amir now knows, that the pain he felt from Baba’s resentment was purely a byproduct of the pain Baba feels about Hassan. Baba’s character takes a moral blow in the view of the reader, and to many it never recovers. After hearing of the news, Amir’s betrayal of Hassan is now very reminiscent of his father’s; showing more similarity between them than known before. Amir now knows, Baba’s resentment, was him showing he is too weak to be known as the man who slept with a Hazara. Baba tells Amir in chapter 3 that â€Å"there is only one sin, only one. And that is theft. Every other sin is a variation of theft. †(19) it’s ironic that Baba says this because he stole Ali’s honor, Amir’s right to a brother, and Hassan’s identity. While all the drastic self-realization of the characters was taking place, Hassan, managed to keep his same and ideal identity. Hassan was righteous and strong, the ideal symbol of the Muslim Religion and every other; to be pure and good. Amir’s resentment towards Hassan after his rape by Assef did not faze Hassan a bit. Hassan was almost too pure to feel any remorse towards Amir, they grew up together, and Amir was his best friend. Even after Amir had lied to Baba to expel Ali and Hassan from their home, Hassan felt no different towards them. He cared for their home while they resided in America; he even stayed in his and Ali’s same hut rather than the house to show respect. His loyalties to Amir and Baba stayed faithful until his death in the very home that he was practically raised in. He said he was caring for it for a friend, and the Taliban called him a liar like all Hazara’s, and killed him in the streets, as well as his wife. Amir might have made different choices in his life had he not plotted to make Hassan and Ali leave, but amidst the cowardice shown by both Amir and Baba, appeared a boy with the morals of an angel. No one can live life without realizing their true identity, and as the story ends; the characters take with them new traits, good or bad. Amir realizes his purpose in life, and he saved a life in the process of discovery of his own identity. Baba is reviled to be similar to a great dam with a crack, viewed as great and powerful, but in turn; the final view of him is weaker than the original opinion of the reader. Hassan through turmoil, conflict, and resentment, stayed true to himself and stayed loyal till his death. One could learn all there is to know, but without knowing their true identity, it is a life not lived.